This past weekend, my roommate and I drove to Raleigh, NC for the 2010 Krispy Kreme Challenge. The race itself is worthy of its own blog post, but I noticed a theme along the way that stuck out: bad billboards. Most were far too wordy, like this one advertising family court.
Who thinks they can read this ad while driving 70 mph down I-95? It’s probably the same people that believe they can safely text while driving. While the baby crying in this billboard draws attention, it doesn’t get me any closer to knowing what the ad is for. Since I need more info, I now read the headline. 4 Days a Month with My DAD? I guess the kid wants to see his dad more. The problem is that by this time, I’ve driven past the billboard not knowing what at all it’s talking about!
After looking at least 200 billboards this weekend, I figured I would make one myself tonight. The product: Crest Whitestrips. The problem: gross teeth. The solution: Exploit those gross teeth.