The below commercial for Lowe’s has been out for over a month now, and I’ve seen it upwards of 30 times due to how much football I consume this time of year. Yet, I haven’t gotten tired of it in the slightest bit, and part of the reason for that is how vastly different it is from anything I’ve ever seen from them or The Home Depot. The music, the choreography and the talent completely buck the norm for the category, and I love it.
Agency: BBDO
Choreography: Hi-Hat
corymccollum.com 