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Advertising Introduces Music to the Masses


Working at an ad agency in the Live Music Capital of the World means being treated to a lot of free concerts. Aside from the awesome bands that play at our agency parties, we have groups come into the office all the time for a midday show in the hopes that (among other things) someone who’s working on a commercial will say “Damn, that song would go perfect in the new (insert brand) spot.” When said situation plays out, it’s a beautiful thing for both band and brand – more-so now than ever before.

With YouTube and Shazam being a part of our everyday lives, it’s easier than ever to figure out who is behind the great music in certain commercials.

The last time this happened to me was earlier this week, when a fairly new Internet Explorer commercial caught my eye…I mean ear.

Now, I’m not very music-forward (especially for an Austinite), so there’s a fairly good chance many of you already know who Alex Clare is – I had no idea. Anyway, he’s a British singer-songwriter whose song Too Close caught my attention during an episode of The Big Bang Theory. It’s a pretty badass song, and you can find it on his debut album, The Lateness of the Hour, pictured below along with the accompanying music video for the song. Isn’t advertising great?

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