*If a brand offers a service, I’m assuming you call it a service placement instead of a product placement.
Travelers Insurance found its way into the season premier of The Office last Thursday by way of a pregnant Pam Beasley watching the Fallon-made ad telling the story of a cool pooch protecting his bone (Click here to watch). Did it work? I’d say so, considering that the two top comments for the commercial on YouTube each refer to its appearance on the show.
What I like about this service placement is that Jim and Pam never once mention Travelers Insurance. Instead, it’s referred to as “that dog commercial.” Good stuff – and much more believable than VW’s product placement in Horrible Bosses.
Here’s the original ad in case you missed it.